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Act! Marketing Automation

Unleash Your Marketing Potential: The Power of ACT CRM Automation

Elevate your customer experience from initial contact to long-term loyalty with strategic outreach at every touchpoint. Act! Marketing Automation empowers you to launch targeted nurture campaigns tailored to specific audiences seamlessly. Automate triggers based on key criteria to deliver personalized interactions that resonate. Easily craft compelling email blasts or drip campaigns, and amplify your reach by sharing across social media.

Watch the video below to see Act! Marketing Automation in Action!

act mareting automation video

See What Act! Marketing Automation Can Do For You:

Campaign Management

Engage Prospects & Customers

Let Act! Marketing Automation handles the heavy lifting to enhance engagement and improve the customer lifecycle. You can easily schedule and send targeted email blasts to select groups or create automated nurture campaigns that guide your prospects and customers through tailored experiences. Extend your campaigns to your social media platforms to broaden your outreach, or include links in your email templates to direct traffic to your social networks. With a campaign calendar, you’ll always have a clear overview of ongoing and upcoming activities.

Key Features

  • Email marketing
  • Campaign calendar
  • Response-driven nurture marketing
  • Social sharing
Engage Customers
AMA Designs

Key Features:

  • Template library
  • Interactive HTML template editor
  • Turnkey campaigns
  • Visual workflow designer

Template Editor & Workflow Designer

Craft Professional Emails and Campaigns with Ease

Select from over 170 sample templates or import your own into the user-friendly HTML template editor to design professional, mobile-responsive emails, newsletters, and landing pages. Personalize templates effortlessly using a drag-and-drop interface that doesn’t require coding or design expertise, and preview your work in mobile and desktop views to confirm perfect display.

Utilize ready-made turnkey campaigns or employ the visual workflow designer to outline multi-step campaigns and activity triggers that clearly represent your automated communication process.

Marketing AI Assistant

Harnessing AI for Enhanced Marketing Content

Utilize cutting-edge AI technology within Act! Marketing Automation to generate engaging marketing materials for emails, landing pages, webinar invitations, and beyond, all with your personalized AI Writing Assistant.

Beyond crafting compelling copy, the AI Writing Assistant also offers features for spell-checking, grammar correction, translation, active voice enhancement, and much more.

Key Features:

  • Effortlessly create email and landing page content
  • Spell check, grammar correction, and translation
AI included

CRM Workflow

Maximize Sales Efficiency with Act! Marketing Automation

Experience how Act! Marketing Automation transforms digital marketing interactions into prioritized sales tasks instantly. By scoring leads according to your specified criteria, Act! automatically generates and assigns follow-up actions, ensuring prompt responses based on customer engagement through emails, lead forms, or surveys.

With seamless integration between sales and marketing, Act! allows you to broaden your outreach while directing your focus to the most critical areas.

Key Features:

  • Automated CRM workflow
  • Lead scoring
  • Alerts & notifications

Landing Pages & Forms

Enhance Your Audience Engagement through Lead Capture

Boost your audience growth by seamlessly gathering new leads directly from your website or through tailored landing pages you can create and launch. As soon as leads are captured, they are automatically transformed into new contacts in Act!, with follow-up tasks assigned for you to quickly seize emerging opportunities.

Utilizing surveys and newsletters is a powerful method of maintaining engagement with current customers. All interactions are recorded in real time on each contact’s profile.

Attract Leads with surveys and forms

Key Features:

  • Landing pages
  • Lead capture forms
  • Surveys
  • Newsletters
AB testing

Real-time Performance Metrics

Real-Time Insights to Enhance Your Marketing Strategy

Refine your marketing strategy by leveraging real-time metrics that track the performance of your campaigns, including opens, clicks, bounces, and additional key indicators. Conduct A/B testing to discover which creative elements, messaging, and marketing materials—like brochures and YouTube videos—yield the best results. Additionally, examine customer behavior on your website for deeper insights.

Key Features:

  • Response metrics
  • Website activity tracking
  • A/B testing
  • Asset tracking

Deliverability

Maximize Your Email Deliverability

With Act! Marketing Automation, you can rely on a team of experts to enhance your email deliverability and maintain your sender reputation. Our platform ensures outstanding delivery rates, helping you reach your audience effectively.

You will also benefit from a rich library of self-service digital resources, including training manuals and video tutorials, designed to make your onboarding process seamless. Additionally, we offer critical tools for GDPR compliance, spam assessment, opt-out management, and various other deliverability-related topics.

deliverability

Key Features:

  • Deliverability & Compliance Tools
  • Professional Services