What Act! Advantage Plan Do I Need?

Create and send impactful email campaigns proven to drive sales to your Act! contacts.

Edit existing or build your own mobile responsive email campaigns using the interactive template editor.

Build multi-stage drip campaigns using the visual workflow designer to send a series of automated campaigns or communications to prospects and customers. View email statistics and manage subscribers in each stage of your drip campaigns.

Know when campaigns are being sent with the marketing calendar, displaying planned campaigns in day, week, and month views. Filter by user, single send campaigns, or recurring campaigns. Drill into any campaign for more detail.

Leverage advanced AI within Act! Marketing to effortlessly create compelling marketing content for emails, landing pages, webinar invites, and more.

Import and edit existing HTML campaign templates using the WYSIWYG email editor or build new HTML campaigns from scratch.

Publish campaigns to social sites like Facebook, LinkedIn, and X to engage your company’s social networks and expand your reach. Drive traffic to social networks with social buttons in the footer of your campaigns.

Create online surveys and polls using multiple question types, including radio buttons, sliders, ratings, and more to gather information about prospects and customers. Responses are mapped to fields in Act! automatically for richer prospect and customer profiles.

Build highly personalized, response-driven nurture marketing campaigns with decision trees and one or more actions to let Act! Marketing Automation do the work for you. Campaigns are automatically triggered by recipient responses based on criteria you define. The recipient lists associated with your nurture campaigns are always up-to-date because any changes made to associated Act! groups are automatically fed into your campaign lists.

Measure engagement of YouTube videos and PDFs to pinpoint your company’s most impactful marketing assets. See time spent and page visits. Perform A/B testing against different assets. Implement lead capture forms and force sign-in to continue viewing assets. Drive qualified leads into Act! automatically for immediate follow-up. For deeper insights, view the asset dashboard with the number of impressions, average time spent, leads generated, ROI, and more.

Use lead scoring to understand your most interested prospects based on campaign engagement, survey/web form responses, and website interactions. Prioritized leads are pushed into Act! groups automatically for easy sales follow-up. Set up automated tasks and alerts in Act! to keeps deals moving and close sales faster.

See the interactions of both identified and anonymous visitors on your website today, yesterday, this week, last week, or the last 30 days. View website visitors in real-time and engage with identified prospects when they're most interested. Gain rich insights with the web intel dashboard for visitor profiling, interactions per visit, visitor bounce rates, traffic sources, and entry and exit pages. Web visits feed into lead scoring profiles and create activities for sales follow-ups in Act! automatically.

Test specific elements of two campaigns to determine your most impactful subject lines, email content, and more. Use the results to continually improve your content.

Browse help topics and search for answers to frequently asked questions.

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Get assistance with specific features so you can maximize your use of Act! and drive results.

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Standard support: 8:30 a.m. to 8:00 p.m. EST Enhanced support: 6:30 a.m. to 8:00 p.m. EST Enhanced support (Saturdays): 9:00 a.m. to 2:00 p.m. EST