What’s New in Act! v27?
Act! Premium Desktop v27 isn’t just an update—it’s a game-changer for anyone who relies on CRM to drive business success. Packed with powerful enhancements, this latest version is designed to make managing your data, opportunities, and records faster, more innovative, and more intuitive than ever before.
Work Smarter • Simplify Records • Stay Current
•Work Smarter with Your Data
Keep your database accurate and organized with tools that simplify updates and enable you to locate the information you need quickly. Eliminate repetitive tasks to save time, minimize errors, and maintain complete records for more intelligent, more confident decisions.
Highlights of what’s new:
- Append to Field: Update multiple records at once by adding or appending values to a field—without overwriting existing data. This feature makes bulk updates safer and more flexible, allowing you to enrich records, add tags, or adjust fields while preserving current information.
- List Lookup: Instantly search your Act! Database using any list or multiple values simultaneously. Whether you paste a list of email addresses or enter common field values, List Lookup finds all matching contacts in seconds—no more repetitive searches.


•Simplify Pipeline & Record Management
Streamline your workflow and boost accuracy with Act! Premium Desktop v27. Manage opportunities and records in fewer steps, eliminate repetitive tasks, and keep company and contact details perfectly in sync—so your team can focus on closing deals faster.
What’s New in v27:
- Oppdater: Take control of your pipeline with one-click mass updates. Easily apply changes to Status, Process, or Stage across all opportunities in a lookup—saving time and eliminating tedious edits.
- Primary Contact Plus: Maintain clean and consistent data. Set a primary contact and automatically sync their details across the company and linked contacts, including custom table data—preventing overwrites and ensuring every record stays accurate.
•Stay Current & Compatible
Stay ahead with Act! v27 — built on the latest technology for unmatched stability and performance. With Microsoft SQL 2022 and enhanced mail merge capabilities, you can work confidently knowing your CRM is secure, compatible, and ready for the future.
What’s New in v27:
- Microsoft SQL 2022: Enjoy smooth performance and robust security on the newest SQL platform, ensuring your CRM integrates seamlessly with today’s business technology.
- Mail Merge Enhancements: Experience a unified process for Word and email merges that matches Act! in the Cloud—making template management and document creation easier and more consistent across platforms.

Do You Want to Learn More?

Certified Act! Consultant
Schedule a 30-minute consultation with Allen Byard. During your consultation, we will evaluate your current marketing tools and demonstrate how the Act! Advantage Business Suite can significantly save you time and money.
Schedule an Act! Demo-
Act! Premium Desktop CRM
Price range: $468.00 through $7,020.00
FAQ’s
What’s new in the latest version of Act! Premium Desktop?
The newest release (Act! Premium Desktop v27) includes improved tools for bulk data updates, enhanced search (List Lookup), better pipeline management, and updated compatibility with Microsoft SQL 2022 — all designed to make CRM workflows faster and more intuitive.
Who should choose Act! Premium Desktop?
Act! Premium Desktop is best for businesses that:
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Want full control over their CRM environment and data
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Prefer an on‑premises solution instead of cloud hosting
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Need CRM access even without an internet connection
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Are comfortable managing local software and security policie


